Equine feeds come in many different forms that are fed at many different feed rates to a wide variety of horses and ponies.
Innovation is key, but issues such as regulatory requirements, shelf life, justification of claims, and prohibited substances, all impact on product design.
We understand this complex world and its consumers, and can help you develop category-leading products.
FEEDING CHAMPIONS, TRUSTED FRIENDS AND MANY OTHER HORSES IN BETWEEN
Our premixes are used across our customers’ entire product ranges, and we know our manufactured supplements carry the weight of an end user’s expectation for that brand. That’s why delivering quality, relentlessly, day-in day-out is our top priority – not just ensuring what’s meant to be in there is actually there, but also keeping out unwanted undesirables such as heavy metals and prohibited substances.
We listen to your objectives, propositions and target markets then offer advice on tailoring them for maximum success. We can suggest ingredients and nutrients to meet the product proposition then we support you in developing packaging options, labelling and claims, as well as advising on prohibited substances.
UNDERSTANDING AND MANAGING PROHIBITED SUBSTANCES
Rules on prohibited substances are governed by international racing and competition regulators. They are divided into substances banned at all times and those not permitted on competition or race day. A number of prohibited substances are naturally occurring or common contaminants of ingredients used in equine feedstuffs. This leads to challenges for owners, riders and their feed supply chain.
WHAT MAKES US DIFFERENT
Premier Nutrition experts have all led, or been part of, technical teams in significant feed and nutrition businesses internationally. They have a breadth of knowledge from the pure science of nutrition to the successful design and implementation of products and nutritional solutions.
We are deeply committed and driven by our tenacity to make a difference by listening, thinking and working in partnership with you to help put nutritional sciences into practice for your equine brands.
Fiercely independent – we do not market our own additives and ingredients into the equine market; we are focused on developing the best equine nutrition for our customers and putting your needs first.
Our Equine Team
Ruth Bishop
Ruth joined Premier Nutrition in 2016. She is well-recognised in the world of equine nutrition, having been in various commercial nutrition roles for over 20 years.
Ruth provides expert support to Premier Nutrition customers in areas such as product development, regulatory compliance and quality assurance, including NOPS management. She has also consulted for the BEF World Class Performance squads, is the author of the Horse Nutrition Bible, and wrote the Dr Ruth nutrition column in Horse and Hound for several years. Ruth is an active member of the UK BETA Feed Committee and is an acknowledged expert in the areas of claims and labelling, and Naturally Occurring Prohibited Substances (NOPS).
Rob Halls
In 2015 Rob joined Premier Nutrition to head up the pet and equine divisions having previously held commercial management roles at Roquette UK Ltd for the last 10 years. He has extensive experience of selling and marketing into the pet food, equine, aquaculture, food and pharmaceutical sectors. Prior to his time at Roquette, Rob worked in the companion animal veterinary pharmaceutical industry for two top tier global pharmaceutical companies.
Rob works closely with the pet and equine teams to maximise customer benefit from the nutritional solutions available to pet food manufacturers across Europe.
He was awarded a BSc (Hons) in Zoology from The University of Hull and an MSc from Imperial College.
Clare McCafferty
Clare joined the business in 2015 as a support nutritionist in the technical team. Previous to this Clare had been a dairy farm hand for 7 months and a groom at her local riding yard for 10 years previous. Clare graduated from the University of Glasgow and SRUC in 2014 with a BSc(Hons) in Applied Animal Science. Clare’s areas of expertise are formulations, product design, NOPs, equine nutrition, labelling and legislation. She is also an R-SQP, has HACCP intermediate 3 qualifications and is FAR registered.
NUTRITION, ENGINEERED FOR CONFIDENCE
We understand the complex equine feed market and pride ourselves on delivering category leading products that our customers can be confident in.
